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Disney plans ad-funded streaming and overtakes Netflix

Multimedia 13:34 11 Aug, 2022

Disney will launch a new ad-supported streaming service in the US in December, as it overtakes Netflix in the race for paid subscribers

Disney plans ad-funded streaming and overtakes Netflix

The firm reported 221.1 million subscribers across its three streaming platforms at the start of July.

That put it just ahead of Netflix, which has been losing customers, Qazet.az reports.

But Disney warned that its loss of streaming rights for cricket in India would reduce its subscriber growth compared to previous forecasts.

The firm, which also owns adult television streaming platform Hulu and the sports-focused ESPN+, said demand for its Disney+ product remained strong.

Pandemic lockdowns provided a boost to streaming services like Disney, but the easing of Covid restrictions doesn't seem to be preventing it attracting new customers.