Murad Dadashov: "The measurement system of previous ratings alienated viewers from television"

Murad Dadashov: "The measurement system of previous ratings alienated viewers from television"

"Today, television must be competitive, because now the remote control is in the hands of the viewer, and it only takes a second to change the channel."

Qazet.az reports about thiis. Murad Dadashov, General Director of "Khazar" Media Center, expressed these views in an interview with ARB-24 channel.

"From the new year, we will already see the results of the work of the new measurement system of the media. The operation of the previous ratings measurement system led to the fact that we alienated most of our viewers from our televisions, and the televisions remained in the hands of a less demanding audience. Intellectual programs have gone into the background. In fact, this is the situation all over the world right now. "Television gives us a traditional program, and thanks to the phone, we decide what to watch."